The idea of good people, good places and good times permeated our inspiration. Or in the case of beer, things that taste good make you feel good. So we set upon a new name, logo and packaging that would make the new beer brand stand out from the crowd in a feel-good way.

Here Be Monsters renamed Community Beer Corp. to the much sunnier moniker of Brewing August. The new brand name points directly back to the best month for weather and vibes in Vancouver.

Then we developed several logo designs but the resounding favourite was the simple image of a picnic table. It’s a fun, summery gathering place for friends and family to have a beer together. And when the logo is shown in profile, it becomes a very tasteful letter A.

Perhaps the biggest hurdle to overcome was the packaging itself. We needed a bright beacon to shine from beer fridges throughout town. To match the brand name, we chose to abstract different summery scenes. The first beer, a Blonde IPA, used the warm orange hues of a setting sun on a horizon field of blue swatches. And as other beer types were brewed we continued with more abstracted summer landscapes.

The result is an iconic brand that promises a vacation in a can, any time of year.