Studio space is expensive. Studio space in Vancouver is especially expensive. That’s the opportunity two photographers saw as they designed a new rental studio - it had to be flexible.

HBM noticed competitive studios branded themselves based on their neighbourhood or building heritage. And with that, just like our clients, we saw a huge opportunity to promote the customizable aspects of the studio.

Today, Elastic Studios is a fun, flexible, and responsive rental space for photographers. The brand identity artfully reflects how they operate with a memorable name, refined logo and flexible design system.