Nothing says Happy Holidays like Nothing.
N0thing
Branding
Logo
Package Design
Social Campaign
Winter holiday gifts can be excessive. Poinsettias clutter entrances. Chocolatey treats clog kitchens. And boxes of nuts, crackers and candies are scattered across every surface. In contrast, demand on Canadian Food Banks have reached record-setting highs.
Nothing answers these problems like Nothing.
We created this new brand and donation system to make a point. Giving Nothing products or posting its digital content represents a donation to a food bank, where the buying power is usually twice that of an average buyer.
Do something with Nothing.
Download one of the images below and share it on your social feed. By sharing Nothing, others can have something vital like a holiday meal or a nutritious snack. Just please don’t forget to make a donation to your local food bank, like The Greater Vancouver Food Bank. Your cash donation goes a long way, where every $1 given becomes $2 of food.
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This year, my gift baskets will be filled with jars of nothing while my money goes further with @vanfoodbank
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Since I’m bringing Nothing to holiday parties this winter, I’ll be giving to @vanfoodbank
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My new favourite brand is Nothing. Giving it to a friend really means giving to @vanfoodbank instead.
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Posting Nothing this year, means giving something to @vanfoodbank